Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Dawn Jones, IFA - Gloucester
Tel. 01452 723046
Email. dawn.joneskey2fs.co.uk
Dawn is a highly qualified financial adviser who comes with a whole raft of qualifications not only in the financial services industry but also holds legal and management qualifications too. Dawn is a very kind and caring individual, who treats her clients in the same way. Dawn's clients enjoy a high level of financial skill and professionalism yet in a friendly, caring manner. Dawn is young and bright yet has over 10 years of experience in the Financial services Industry.

Dawn's hobby includes looking after a small holding with her partner who have a small menagerie of pigs, goats, sheep, chickens, ducks and a goose as well as two pet dogs. She also enjoys gardening which keeps her weekends full throughout the summer.
Gareth Roberts, IFA - Shrewsbury
Tel. 01743 358508
Email. gareth.robertskey2fs.co.uk
Gareth is married to Rachel and they have 2 daughters. He keeps fit by regular use of his local gym and running and he has a keen interest in sport.

Gareth has over 20 years experience in financial services including several roles in providing financial advice to clients as well management positions. Gareth joined Key 2 Financial Ltd in 2004 after 14 years at Royal London looking after the needs and aspirations of a number of clients in North and Mid Wales and the West Midlands. Gareth is a key individual at Key 2 Financial Solutions Ltd and brings with him a vast knowledge and experience of the financial services industry. Gareth is very committed to looking after his clients and maintains regular contact on a face to face basis. Gareth is based in Shrewsbury which is central to his main client base of North and Mid Wales and the West Midlands.
Richard Groves, IFA - Gloucester
Tel. 01452 723046
Email. richard.groveskey2fs.co.uk
Richard has a vast array of knowledge and experience in the Financial Services Industry covering a large spectrum and different aspects of financial planning. He brings a wealth of knowledge and experience to Key 2 Financial Solutions Ltd. Richard has been advising various private and corporate clients on several different aspects of financial Planning since 1986.

Richard is very determined to ensure his clients are proficiently well looked after and their needs are catered for in a professional, efficient, yet friendly down to earth manner.

Richard is also responsible for overseeing the conduct of the advisers at Key 2 and ensuring all clients are treated fairly and receive the highest standard of independent, unbiased financial advice.

Richard packs out his spare time and rarely relaxes, along with his partner, he keeps a small holding where he maintains a small collection of animals including pigs, goats, sheep, chickens, ducks and a goose as well as two pet dogs. He spends a great deal of time with his sons who both play football for local teams. When he gets a chance he also restores old vehicles and has a small collection of classic cars.
Steve Fahey, IFA - Birmingham
Tel. 0121 4744272
Email. steve.faheykey2fs.co.uk
Steve is married with 3 children and he lives and works in Birmingham.

Steve has worked in financial services since 1993. He worked for Royal London Insurance for 11 years starting off as an agent and working up to be a financial adviser. After leaving Royal London Steve became an independent financial adviser and in 2004 he helped to set up Key 2 Financial Solutions Ltd.

Steve has chosen not to specialise in any specific area of financial planning and enjoys giving a broad range of advice to a diverse range of clients.

UK News

The Labour leader will not say whether he wants the number of people coming into the UK to rise or fall.
Record numbers in England are on hospital waiting lists, while A&E delays highest since target introduced.
"Manipulative" Stephen Waterson will serve more than seven years after he crushed the three-year-old.
Up to 15 people are feared injured in the crash near a village in Cambridgeshire.
The drugs are said to have been sold to bodybuilders, gym goers and possibly professional athletes.